![]() ![]() (The San Francisco Museum of Modern Art would later acquire several of these fake reports and help Bielenberg stage an Initial Public Offering for the company in 2000.) In 1991, he satirized corporate branding with a fake annual report for an imaginary organization, Virtual Telemetrix. Called “Think Wrong,” the process encourages participants to cast off embedded assumptions and approach design with a fresh perspective.īielenberg began thinking wrong early in his own career. A partner and co-founder of the San Francisco-based design firm C2, with Greg Galle and Erik Cox, Bielenberg built his practice around a creative exercise that challenges our brain’s synaptic connections. ![]() ![]() Graphic designer John Bielenberg isn’t one for playing by the rules, not even the rules of human nature.
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